A few Reasons Why Promotional Products Are Vital Marketing Tools

Why you need to use promotional items in your marketing strategy.

1. Low cost A digital ad is digested in a few seconds. An email is easily deleted. Physical branded products, actually, last much longer, for example, pens, usb drives, or T-shirt, are items consumers are more likely to hold onto. When they whip out a branded pen or usb drive, a promotional flash drive to help you store information at office or home, people can see your company details. Every time a promotional product is used, it builds the potential for more people to gain awareness of your business. You've only made the initial investment in the product, but the returns just keep going for days, weeks, or even years as items stay in use.

2. Corporate giveaways build relationships Luxury corporate gifts, such as branded power banks, are a great way to build lasting relationships with your most important customers, customers love to feel valued: 94% of C-suite executives believe that a gift that tells a story and creates a personal connection, is important. Sending useful gifts to customers will impact them positively and it will increase the feeling of connection and satisfaction.

3. Build brand Loyalty with free ItemsThe rise of the micro-influencer on social media networks is a great advantage to any business that invests in promotional items. Sending your branded items to key bloggers and social influencers means they'll snap a photo of them using or wearing the gift, and post it for thousands of followers to see. Word-of-mouth marketing is the strongest tool for business lead generation - and promotional items offer a quick way to win over key influencers to gain traction with their followers.

4. Create a physical connection with Your BusinessPeople can't touch a digital banner advertising or a social media photo. It's easily forgotten, too. Something you can hold builds a tangible connection between your customer and your business. It makes your company more memorable as gift recipients see and use your item, time and again.

5. A business card usb that's UsefulYour logo and contact details on a business card that languishes in a desk drawer won't build brand recognition. There's a time and a place for a business card usb, sure - but sometimes you need something extra. A mouse mat, travel mug, or tote bag emblazoned with your business information, however, makes it easy to find and recall from memory, too.

6. Strong social brand identityIt's not just customers who appreciate branded products. Strong brand identity in the workplace can build staff loyalty, making them excited about the company. Social brand identity, where staff are proud to show off their place in a business, is a great way to help build employee motivation and teamwork - not to mention improve your free marketing opportunities.

Create brand ambassadors in your employees by offering promotional products as incentives, as giveaways, or simply as part of your standard office stationery. Your staff will hand out freebies to their friends and family, extending the marketing reach of the product with the added value of a personal referral.