Increased environmental awareness prompts growth of sustainable promotional gifts

Promo gifts don’t need to be throwaway items; the industry has responded to social and environmental concerns by offering a good range of responsibly produced, ethically sourced recycled and/or recyclable or biodegradable/compostable promotional products with an emphasis on reducing waste, re-purposing and reusing products otherwise destined for landfill.  In order to minimize the depletion of raw materials that are not quickly renewable, alternative materials are sought such as bamboo or stone paper. 
There is increasing pressure for businesses to be demonstrating their corporate social responsibility (CSR) by aspiring to be carbon neutral or at least offsetting where possible, incorporating eco-friendly branded merchandise is one way of promoting your organization as committed to being socially and environmentally responsible.
As a social responsibility company, leadway is also developing eco gift products to meet the market.
Here are our popular eco items for reference. It is just a snapshot of what we can offer, there are many more eco conscious promotional gift options that we can also provide and the list is growing all the time with greater demand to support the environment and encourage others to do so too

1. Wood/Bamboo usb flash drives

2. Bamboo powerbank



3. Bamboo wireless charger

 
 
There are many more eco conscious corporate gift options just waiting to be explored.
·        96% of recipients said that promotional merchandise increases brand awareness
·        55% of respondents are more favourable to a brand after receiving a promotional gift
·        83% of people who receive promotional merchandise can remember the brand advertised for an average of 12 months
·        79% said they were likely to do business with the company in the future
The statistics speak for them self, integrating branded merchandise into your marketing campaign is a powerful way to engage with your audiences and can reaffirm customer loyalty. Aside from gaining competitive advantage, promotional products can increase your brand recognition whilst providing advertising longevity of your brand.  It just requires a more considered approach to ensure the branded gifts sit comfortably with the environmental conscience of the buyer and organization they represent.