The development trend of TWS Earbuds
TWS Earbuds ( True Wireless Earbuds) refers to the earphone that removes the traditional earphone cable and connects the left and right earphones to terminal devices such as smart phones through Bluetooth technology. It forms an independent stereo system and realizes touch control by adding multiple sensors , Voice control, body information collection and other functions.
Wireless Earbuds are a key breakthrough in the electronics industry, helping to connect smartphones, speakers, TVs and computers. These electronic products are widely used because they can be easily listened to by the end user. Including new features (such as extensive connectivity and noise cancellation as well as good comfort and compactness) will guide product demand.
1.TWS Earbuds shipments are growing strongly
With the improvement of performance and the improvement of user experience, TWS Earbuds are increasingly recognized by users, and shipments continue to accelerate, showing explosive growth. In 2016, the global TWS Earbuds shipments were 9.18 million, mainly contributed by the first-generation AirPods; subsequent iterations of new AirPods and other manufacturers entering the market, the growth of TWS Earbuds shipments continued to expand, and shipments in 2019 reached 129 million units, and achieved strong growth of more than double for three consecutive years.
2. Global TWS wireless Earbuds penetration rate is expected to increase rapidly
In 2018, global smartphone shipments reached 1.394 billion units, and the penetration rate of TWS Earbuds was only 3.30% (the penetration rate is calculated based on the shipments of TWS Earbuds than the shipments of smartphones); and in 2019, TWS Earbuds penetration rate rose rapidly to 9.41%, a significant increase from 3.30% in 2018. However, the current penetration rate of TWS Earbuds is still at a low level. In the future, with the improvement of various performances of TWS Earbuds and the large-scale production superimposed on the increase of consumers' discretionary income and the changes in consumption habits of digital products, it will be promoted. The development of this market will further increase the penetration rate.
3.The future becomes an indispensable part of life.
As the call noise reduction and active noise reduction function further mature, the design and comfort are gradually upgraded, as well as the highlights of smart health. It can be seen that the continuous extension of true TWS Earbuds in AI, life, general health and other aspects will lead the trend of intelligent life, and the interactive experience of comfort, intelligent noise reduction and healthy sleep will further enhance the user’s favorability and boost TWS Bluetooth Earbuds has become an earbuds are becoming more and more intelligent, which has brought huge growth space to the entire TWS Earbuds market.
